: BILLY MAYS: One bucket to wash, one bucket to rinse – MIKE VUOLO: Mays would set up on the boardwalk with a Washmatic and a minivan door and pitch that product all day. If you weren’t a professional pitchman, you might call it a ten-foot hose, a simple siphon with a one-way valve.
#Sweep easy infomercial portable
Wash your car, your boat, your camper, your trailer, whatever you want to wash – MIKE VUOLO: That’s Billy Mays pitching the Amazing Washmatic, a portable cleaning system. : BILLY MAYS: There’s no pumps, there’s no motors, there’s no batteries. The ocean, of course – - seagulls screeching overhead just outside the Planters Peanut store. There are certain sounds that stick out in my memory from those summers on the boardwalk. MIKE VUOLO: Growing up in northern New Jersey in the 1970s and ‘80s, I would make regular trips down to Atlantic City with my family when school was out. We asked our producer Mike Vuolo to find out what is so compelling about the hard sell.
So far this year, the infomercial industry has garnered a book, a reality show and even a television documentary by CNBC. It seems the lowly infomercial, much maligned by those with Madison Avenue standards, is finally having its moment in the sun. ShamWow holds 20 times its – BOB GARFIELD: For the first time in its history, Avon, which calls itself “the company for women,” is now recruiting its sales force with a direct response ad of its own. This is for the house, the car, the boat, the R.V. MAN: It’s like a chamois, it’s like a towel, it’s like a sponge. Advertising for so-called direct response products went up nearly 10 percent in 2008, for everything from the Snuggie to the ShamWow. That’s been good news, however, for the infomercial industry, which is taking advantage of cheaper air time to hawk its wares. ad spending across all media fell more than two and a half percent, as recession-wracked companies slashed their budgets to simply stay afloat.
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